As a coffee shop owner, your number-one priority is probably selling coffee. However, you might have decided that you want to branch out a little bit and offer other things for your customers to buy, too. For example, since many people like munching on something sweet while they're drinking coffee, you might be thinking about selling sweet treats in your shop. If you'd like to be successful when doing so, consider these simple tips.
1. Look for Wholesale Pricing
First of all, you will probably want to make a little bit of a profit off of the sweets that you sell. Plus, you'll probably want to avoid losing too much money in the event that your sweets don't sell well in the beginning and you end up having a lot of waste. Looking for wholesale pricing will help a lot with this. In fact, if you can find good enough pricing on good enough products, you might find that your profit margin is actually better on the sweet products that you sell than on the coffee that you offer in your shop!
2. Make Sure the Products are Fresh
Naturally, you want to make sure that the sweet treats that you sell in your shop are fresh and delicious. This is going to encourage more people to buy your sweets. Plus, if you buy fresh products, you don't have to worry about them expiring or going stale as quickly, so you will have a little more time to sell them. Buying from a good supplier that focuses on offering fresh products is important. Plus, you can even look into buying sweet treats from local bakeries or local individuals; not only will you be supporting another small local business owner in your area, but you will also be able to get the products while they're still nice and fresh.
3. Offer a Nice Selection
Of course, you probably aren't going to want to offer too many different types of sweets at your coffee shop. However, you will want to offer at least a few different products for people to choose from. Some people might like really sweet donuts, while others might want crunchy and tasty biscotti that they can dip in their hot drink. Some might want breakfast-like foods, such as muffins, so that they can start their day off right. Try offering a nice selection, and then listen to what your customers have to say about your offerings so that you can tweak your menu of sweets to their tastes.
Contact a provider of products like wholesale gourmet biscotti for more information.